What does itsd do?
IT Support Desk was formed in 2001 and supplies a wide range of information technology support and maintenance services to organisations nationwide. Still a small company, itsd has 14 employees and a network of over 50 associate engineers that cover the whole of the UK and Ireland.
The company is able to provide a wide range of skills that include network and system design and installation, maintenance and repair services on equipment such as PC’s, laptops, printers, servers, and software installation and configuration services.
What did itsd need?
As managing director, 100% shareholder, and sole director it can be lonely since there is no-one to share ideas or problems with. The MD wanted to have an independent advisor that could act as a business mentor; someone to bounce ideas off; someone with experience; someone to help with strategy and general business issues. The ideal solution was a business mentor that could provide solid feedback and experience to help alleviate that “loneliness”.
Secondly, the sales and marketing function needed leadership, experience, training, and management. The young team also needed guidance, and direct hands-on direction. With limited budgets, a full-time role was impossible, so an interim sales and marketing manager was agreed as being the best way forward for itsd.
The MD decided to use pharos to meet these needs.
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How did we help?
Business mentoring along with interim sales and marketing management services formed the core of the engagement with pharos.
In the mentoring role, we provide feedback to itsd on a wide range of business issues when requested. Perhaps as importantly, pharos provides input, and advice without being asked. A recent example is itsd’s office move in early 2004 where pharos advised itsd to consider the agreement structure in the light of their business plan.
In order to address the need for experienced sales and marketing management, itsd has retained pharos on an interim management basis to provide this essential service.
Training—pharos has supplied a full day of tailored sales training to itsd’s team as well as the continuous one-on-one coaching for individuals.
Systems—systems have been put in place for regular sales tracking, forecasting, and reporting.
Business planning—the sales plan for 2004 was created by pharos alongside the overall business plan.
Customer interaction—pharos interfaces directly with itsd’s customers in situations where experience or negotiating skills may be in demand.
pharos has also participated in staff reviews and in the recruitment of personnel into the team at itsd through participating in interviews, and evaluating candidates.
For itsd, pharos has provided a solid platform for their ongoing business development. |
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